SLOKA OF THE DAY:

Bhagavad Gita As It Is -
Chapter 10 Text 1
sri-bhagavan uvaca
bhuya eva maha-baho
srnu me paramam vacah
yat te 'ham priyamanaya
vaks yami hita-kamyaya

sri-bhagavan uvaca--the Supreme Personality of Godhead said; bhuyah--again; eva--certainly; maha-baho--O mighty-armed; srnu--just hear; me--My; paramam--supreme; vacah--instruction; yat--that which; te--to you; aham--I; priyamanaya--thinking you dear to Me; vaksyami--say; hita-kamyaya--for your benefit.

TRANSLATION

The Supreme Personality of Godhead said: Listen again, O mighty-armed Arjuna. Because you are My dear friend, for your benefit I shall speak to you further, giving knowledge that is better than what I have already explained.

JOURNAL:

In his purport Srila Prabhupada writes: Previously, beginning with the Seventh Chapter, the Lord has already explained His different energies and how they are acting. Now in this chapter He explains His specific opulences to Arjuna.

He also mentions, at the end of his purport: The Lord clearly tells Arjuna that because Arjuna is very dear to Him, for his benefit such discourses are taking place.